Understanding your social media presence is key. Share of Voice (SOV) is a metric to know. It shows how much people talk about your brand. Many brands miss out on important SOV metrics. Let’s fix that!
Credit: sproutsocial.com
1. Share of Engagement
It’s not just about how many times your brand gets mentioned. Look at how people engage with your content. Likes, comments, and shares matter. This can tell you what your audience loves.
Add rows for other platforms as needed
Simple Engagement Tracker
Platform
Likes
Comments
Shares
Facebook
1200
300
150
Instagram
900
350
200
2. Share of Posts
How often does your brand pop up in conversations? Count the posts. More posts can mean your brand is top of mind. Use social listening tools to track this number.
3. Share of Video Posts
Videos are huge in social media. Measure how many video posts feature your brand. This shows how you stand in the growing video content trend.
4. Share of Video Views
It’s not just about posting videos. You need to know if people watch them. Track your video views. More views can mean a deeper interest in your brand.
5. Share of Influencers
Who’s talking matters as much as how much. Identify influencers and experts who mention your brand. They can have a big impact on your SOV.
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Credit: redtrack.io
6. Share of Potential Reach
Big numbers sound great. But are they reaching the right people? Look at the potential reach of mentions. Reach the audience who will love your brand.
Wrapping it up
These six metrics can unlock insights. They can boost your social media strategy. Start measuring today. See how your brand can grow tomorrow.
Frequently Asked Questions Of 6 Social Media Sov Metrics You Should Use For Success
What Is Share Of Voice In Social Media Metrics?
Share of voice in social media metrics represents your brand’s visibility, measured against competitors, in online conversations and engagements.
How Do I Track My Social Share Of Voice?
To track your social share of voice, analyze brand mentions across social platforms, use social listening tools, and measure engagement against competitors.
What Is The Difference Between Share Of Market And Share Of Voice?
Share of market is the percentage of total sales a company holds, while share of voice measures brand exposure within the market.
How Do You Calculate Share Of Voice Vs Competitors?
To calculate share of voice against competitors, analyze the total market volume or mentions and calculate your brand’s percentage of that conversation or visibility.
